Meet The Fortec Team
C0-Founder
Pablo Barreiro
Pablo Marcelo Barreiro's 20-year journey in the real estate market, marked by over $500 million in astute commercial dealings, reflects a blend of discipline and shrewdness. His ability to turn properties into profitable investments is not just business acumen; it's a testament to his deep market understanding and rational approach to value creation.
As a real estate Attorney and Chairman of the Board, Pablo brings a no-nonsense perspective to complex negotiations and legal intricacies. His role, chosen for his demonstrated skills and judgment, exemplifies his ability to guide through the multifaceted world of real estate with a clear-eyed vision. His education, comprising a Juris Doctor, an MBA, and a double major in Economics and Political Science, provides a solid foundation in business and law theory and practice.
This, combined with his practical experience, makes Pablo a figure of rare insight and pragmatism in the industry. Pablo's career is an example of applying rigorous thought, ethical practice, and a long-term perspective in the art of real estate and legal practice.
C0-Founder
Martin Saidon
In his two decades in the real estate industry, Martin Saidon has exemplified the principles of value investment and strategic growth. With expertise across commercial and residential sectors, and a knack for development, sales, and lending, Martin has an approach of deep, value-driven analysis. His specialty in real estate finance, further enhanced by a NYU certification, showcases his commitment to understanding intrinsic value.
Handling over $500 million in transactions, Martin has consistently demonstrated the ability to spot undervalued assets and turn them into profitable ventures. As CEO, Martin's leadership style is characterized by simplicity, clarity, and a focus on long-term growth. Martin’s career is a clear example of how value-driven decision-making, combined with a thorough understanding of the market, leads to sustainable success in the challenging world of real estate.
Board Director
Nicolás Weinstein
Nicolas Weinstein, as the Managing Director of W6 Real Estate, stands at the helm of a company with a remarkable record: billions in real estate transactions, over 30 properties across the USA and the European Union, and a portfolio exceeding 7 million square feet. His academic prowess, with an MSc in Finance from the University Adolfo Ibanez and an MBA from the Kellogg School of Management (2012), complements his extensive real estate expertise. Under Nicolas’s strategic leadership, W6 Real Estate has seen significant growth.
His deep understanding of real estate finance has been pivotal in navigating complex transactions and expanding the company’s reach. His role goes beyond managing; it’s about envisioning and executing strategies that yield substantial results for investors, securing his reputation as a respected industry leader.
Chief Marketing Officer
Gabriela Borja
With over 20 years of experience in Marketing, Advertising, and Branding, Gabriela Borja brings both creativity and precision to Fortec’s brand strategy. As Chief Marketing Officer, her role is central to shaping the company’s identity and market presence. Holding dual Bachelor's degrees in Psychology and Marketing from Florida International University, along with an MBA in Marketing from the University of Miami, Gabriela blends analytical depth with marketing vision.
She has led campaigns for global brands across the hospitality, automotive, B2B, and real estate sectors—experience that informs her dynamic, insight-driven approach. At the forefront of Fortec’s marketing initiatives, she develops and executes campaigns that align with business objectives while creating genuine audience connection.
Gabriela’s approach combines data-driven insight with brand storytelling, ensuring the company’s message is both compelling and consistent. Her work stands as a testament to the impact of thoughtful branding and marketing intelligence in building lasting equity and driving growth.
VP of Real Estate
Brian Bussey
A third-generation real estate professional, Brian Bussey brings both legacy insight and sharp market intuition to Fortec’s investment strategy. A 2006 graduate of Florida State University, Brian began his career in New York with a Fortune 500 firm before relocating to Miami during the 2008 financial crisis—a strategic move that positioned him to capitalize on key real estate opportunities. In Miami, he specialized in facilitating U.S. property acquisitions for foreign investors, leveraging a global perspective and deep market knowledge. With over 400 real estate transactions completed across the country,
Brian’s career is defined by adaptability, foresight, and a hands-on understanding of deal flow and investor needs. His expertise in navigating shifting economic landscapes and identifying profitable openings makes him a key player in Fortec’s continued growth. Brian’s approach blends seasoned judgment with tactical execution, consistently delivering results in a dynamic industry.
Construction Manager
Jarrett Wallace
With over 25 years of experience in commercial construction and project management, Jarrett Wallace brings extensive expertise in leading large-scale developments from concept to completion. As Managing Member of Property One International and Owner of Wallace Construction Consulting, he has overseen projects across Georgia, Florida, the Carolinas, and Alabama.
His background includes senior management roles in education-focused construction and consulting, as well as a strong foundation in leadership and community service. Jarrett holds a B.S. in Construction Management from East Carolina University and a Master’s in Divinity from Mercer University—reflecting both his technical acumen and values-driven approach to building.Beyond construction,
Jarrett’s background as a Senior Pastor underscores his values-driven leadership style and commitment to integrity, collaboration, and community impact. He holds a Bachelor of Science in Construction Management from East Carolina University and a Master’s degree in Divinity from Mercer University, blending technical excellence with a strong sense of purpose and service.
Director of Investor Relations
Yronelys Flores
With over 15 years of experience in finance and operations, Yronelys Flores brings a results-driven approach to Fortec’s financial strategy and performance. Her career spans leadership roles across real estate, construction, logistics, and energy, where she has consistently enhanced financial outcomes and streamlined operations.
At Las Americas Industrial Park, she secured $70M in financing, implemented an ERP system that reduced manual processes by 85%, and led initiatives that increased revenue by 175%. Previously CFO and Treasurer at Monte Rio Power Corporation and Inter-Química, Yronelys managed M&A integration for a $50M acquisition that drove a 30% revenue gain.
She holds an Executive CFO certificate from the Miami Herbert Business School, a Master’s in Corporate Finance, and is a Certified Public Accountant in Accounting and Auditing. Bilingual and tech-savvy, Yronelys combines financial innovation with disciplined execution, making her a key contributor to Fortec’s continued growth and operational excellence.
Acquisitions Associate
Pilar Borja
With over 30 years of experience in business development, Pilar Borja brings seasoned expertise and strategic vision to Fortec’s acquisitions team. Her career is defined by a strong track record in driving growth, building high-performing teams, and forging successful partnerships across industries.
Pilar’s ability to develop and execute sales strategies with precision has consistently delivered measurable results. Her deep understanding of market trends and customer behavior allows her to navigate complex deal environments with agility and insight.
A licensed real estate professional with a Junior College degree from Quito, Ecuador, Pilar combines practical knowledge with a global perspective. Her role at Fortec reflects her commitment to value creation and
In-house Counsel
Daniel J. Serber
Daniel J. Serber is the Founder and Managing Partner of Serber & Associates, P.A. Under Mr. Serber's leadership, Serber & Associates, P.A. has expanded, diversified and extended its geographic reach, transforming from a sole practitioner domestic Florida firm to a prominent firm with several attorneys licensed to practice law in many jurisdiction in the United States and Latin America.
Mr. Serber is a frequent speaker on business and investment opportunities between the United States and Latin America where he discusses how to properly structure foreign investment in the United States in order to help reduce legal and tax liabilities. Mr. Serber has spoken at various international real estate expositions and forums, including in Argentina, Uruguay, Colombia, Panama, Venezuela and Mexico advising foreign nationals on real estate investments procedures, structuring and taxation.
Mr. Serber has extensive experience in a variety of aspects related to assisting foreign clients in establishing a presence in the United States. He represents clients in the corporate, commercial and real estate areas. In the corporate area, Mr. Serber represents clients in matters such as the creation of business organizations, shareholder and partner relationship structures, stock purchase agreements, asset purchase and sale agreements, operating agreements, partnership agreements, and distribution agreements. Mr. Serber has considerable experience in all aspects of real estate transactions, including representation of real estate developers, preparation of condominium documents, drafting and negotiating commercial and residential purchase and sale agreements as well as commercial and residential leases. Mr. Serber has represented thousands of
In-house Counsel
Joanna Plessis
Joanna heads the firm’s commercial real estate department. She represents and advises various commercial real estate developers and investors in acquisitions, sales, and refinances of office buildings, shopping centers, NNN properties, warehouses, and residential buildings. In connection with same, she negotiates purchase and sale agreements, reviews leases, reviews title and survey, prepares and responds to title objection letters, resolves title issues, prepares and/or reviews conveyance documents, and negotiates loan documents for our clients. Joanna also represents private and institutional lenders in preparing loan documentation for acquisitions, refinances, and construction loans.
Joanna completed her undergraduate studies at Georgetown University where she received a Bachelor of Science in Foreign Service, as part of her undergraduate studies she spent a year at the Universita degli Studi di Firenze in Florence, Italy. She further attended the University of Miami School of Law and earned her Juris Doctor in 2008. Joanna is a member in good standing with the Florida Bar and the United States District Court for the Southern District of Florida. She also is a Florida Civil Law Notary.
